Kosas, founded in 2015 by Sheena Yaitanes, is renowned for its fusion of makeup and skincare, providing products that not only enhance beauty but also nurture the skin. With a background in fine art and biology, Yaitanes has developed Kosas with an emphasis on clean, functional products that cater to a wide range of skin tones and types. The brand's philosophy is centered around creating formulas that are both effective and safe, featuring a meticulous selection of botanical ingredients that promote health and vitality without compromising on aesthetic appeal.

Kosas stands out in the beauty industry by offering products that are both high-performing and health-conscious. This approach has garnered a dedicated following, with the brand often celebrated for its inclusive shade ranges and innovative products that blur the lines between skincare and makeup. Kosas aims to empower users to feel confident in their skin, highlighting natural beauty with products that are easy to use and good for the skin.