Gusto, initially launched as ZenPayroll in 2012, has evolved into a comprehensive platform that simplifies payroll, benefits, and HR for more than 300,000 businesses across the United States. Gusto’s integrated platform is designed to automate critical processes such as payroll tax calculations, direct deposits, and health insurance, with the goal of enabling companies to better support their teams. By focusing on easing the administrative burdens often associated with running a business, Gusto allows employers and employees alike to focus on their core work with greater peace of mind.

The ethos of Gusto revolves around creating exceptional workplace experiences, highlighted by their dedication to continuous improvement and user-friendly services. This commitment is reflected in the suite of features they offer, tailored to meet the needs of diverse business types, from startups to mid-sized businesses, and even those managing remote or global teams.

Gusto Main Features:

• Full-Service Payroll: Gusto handles all aspects of payroll, including automatic tax calculations, filings, and payments, along with direct deposit and financial reporting.
• Employee Benefits Management: Offers a range of benefits such as health insurance, 401(k) retirement plans, and workers' compensation tied seamlessly into payroll.
• HR Tools: Provides tools for hiring, onboarding, and managing employee lifecycle events, complete with dedicated HR support.
• Time Tracking: Integrates time tracking directly into the payroll process to simplify hourly employee management.
• Compliance: Helps ensure compliance with labor laws through built-in features like new hire reporting and time-off requests.
• Insights and Reporting: Offers business insights and detailed reporting to help optimize payroll and HR strategies.