Backcountry is a leading online specialty retailer that offers gear and apparel for outdoor and adventure sports enthusiasts. Founded in 1996 in Park City, Utah, by Jim Holland and John Bresee, the company started as a small operation selling avalanche safety gear from an attic. It quickly grew into a massive online platform, providing a wide array of high-quality products suited for various outdoor activities such as skiing, snowboarding, rock climbing, hiking, camping, and mountain biking.

The cornerstone of Backcountry's success is its commitment to the outdoor lifestyle and the communities that embrace it. The company offers an extensive selection of top brands, including The North Face, Patagonia, Salomon, and Arc'teryx, among others. It caters to both casual outdoorsy types and hardcore adventurers by providing products ranging from advanced technical apparel and equipment to more basic gear suited for beginners.

Backcountry is particularly noted for its customer service, which is powered by a team of highly knowledgeable 'Gearheads.' These Gearheads are outdoor enthusiasts themselves, who bring their personal experience and expertise to help customers make informed purchasing decisions. This personalized approach to customer service has earned Backcountry a loyal customer base, as it enhances the shopping experience by connecting customers with passionate and experienced advisors.

Another significant aspect of Backcountry is its commitment to sustainability and environmental stewardship. The company actively works to reduce its environmental footprint by promoting products that are sustainably produced. It also engages in various environmental initiatives, such as trail restoration projects and sustainability programs, which aim to protect the natural places that inspire and enable outdoor adventures.

Backcountry also runs its own documentary series, featuring inspiring stories from the outdoor community. These stories not only showcase the beauty and thrill of outdoor sports but also highlight the deep personal connections people form with the outdoors. This content serves to inspire viewers to explore the natural world and promotes a greater appreciation for its preservation.

In addition to selling products, Backcountry hosts a community platform where enthusiasts can share reviews, participate in Q&A, and exchange insights about gear and adventure experiences. This community-driven aspect helps customers engage with each other, share knowledge, and foster a sense of belonging within the outdoor community.

Through its dedication to quality products, expert advice, community engagement, and environmental responsibility, Backcountry continues to be a preferred destination for outdoor enthusiasts around the world, helping them prepare for their next adventure with the best gear possible.