Hurley is a renowned lifestyle brand deeply rooted in the love for the ocean and the freedom of surfing. Established in 1979 by Bob Hurley in Costa Mesa, California, the brand initially captivated the surf world with its innovative boardshorts, designed to meet the demanding needs of surfers. As it evolved, Hurley expanded its reach, embracing not just the surf community but also skateboarding, music, and art scenes, reflecting a broader spectrum of youth culture.

Hurley's products range from high-performance surf apparel to casual wear, accessories, and footwear, all designed with the surfer's bold spirit and the ethos of inclusion and innovation. The brand is committed to sustainability, utilizing recycled materials and eco-friendly practices to lessen its environmental impact. Beyond apparel, Hurley fosters a sense of community through sponsoring surf competitions, supporting emerging artists, and engaging in philanthropic efforts. With a mission to empower and inspire the next generation, Hurley continues to be synonymous with the adventurous, free-spirited lifestyle that defines coastal cultures around the globe.