Keap, formerly known as Infusionsoft, is a private company headquartered in Chandler, Arizona, specializing in email marketing and sales automation solutions tailored for small businesses. Established in 2001 by brothers Scott and Eric Martineau, along with Clate Mask, the company has evolved to offer a comprehensive suite of services designed to streamline customer relationship management (CRM), marketing, and e-commerce operations. 

In its early years, Keap developed a script to automate sales leads, laying the groundwork for its Software as a Service (SaaS) offerings. This innovation marked the beginning of its commitment to providing small businesses with tools that enhance efficiency and drive growth. 

The company's growth attracted significant investment, including a $54 million infusion from Goldman Sachs in early 2013, contributing to a total funding of over $125 million. These investments facilitated the expansion of Keap's product capabilities and market reach. 

In January 2019, Infusionsoft rebranded itself as Keap, reflecting a renewed focus on simplifying its offerings for small businesses. This rebranding coincided with the introduction of a more streamlined version of their software, catering to users with varying levels of technical expertise. 

Keap's platform integrates various functionalities, including the creation and hosting of web forms, execution of automated marketing campaigns, ROI tracking, customer sales updates, database management, and e-commerce features. This all-in-one approach enables small businesses to manage their customer interactions and sales processes more effectively. 

The company's commitment to innovation and customer success has been recognized through various accolades. Notably, Keap was named by Inc. as a 2013 Hire Power Awardee, ranking number 4 in the software category with over 240 jobs created in a year. Additionally, the company has been honored seven times on Inc.'s 500/5000 list of fastest-growing private companies as of 2013. 

In the fourth quarter of 2024, Thryv Holdings announced a strategic acquisition of Keap, with the deal expected to close by the end of the quarter. This acquisition signifies a new chapter in Keap's journey, potentially expanding its resources and capabilities to better serve small businesses. 

Throughout its evolution, Keap has remained dedicated to empowering small businesses by providing tools that simplify and enhance their marketing and sales efforts, fostering growth and success in a competitive marketplace.